Gage Boardman
Social Media Marketing
EducationQuest Foundation
EducationQuest is a nonprofit that helps students plan and pay for college. My goal was to make that process feel more approachable for high school students through relatable content and interactive campaigns.
#DoTheFAFSA
I developed a state-wide #DoTheFAFSA campaign to help more students complete their FAFSA (Free Application For Financial Student Aid). I focused on creating stories and content for multiple social channels that students could really relate to. The campaign sparked a huge increase in engagement, including a 91% jump in EducationQuest website logins and higher FAFSA completion rates.
Activites Resume
When we relaunched our free Activities Resume tool, I wanted the campaign and announcement to feel more like a story than a product demo. I produced a launch video that, while highlighting new features, focused on a scenario all high school students go through: missing an application deadline. Paired with teaser posts and release graphics, new resume creations on our tool grew significantly.
Story Campaigns
Instagram stories are an often overlooked place for engaging and connecting with your community. I revamped EducationQuest’s Instagram and Facebook Stories strategy, increasing story engagement by 390% in six months. Through interactive polls, weekly question boxes, and story campaigns promoting scholarships and college-planning resources, we were able to open up real conversations with students.
Career Services, University of Nebraska-Lincoln
Career Services aims to connect students with career development resources. I was tasked with spreading awareness about our office and connecting with our college audience through relatble content and student stories.
Tuition Scholarship Challenge
I assisted in developing the Tuition Challenge to encourage students to complete career development tasks while getting the chance to win prizes. I promoted this across all of our social channels, but I was most proud of the campaign I put together for our grand-prize winner. I coordinated posts, stories, and an an interview with the student, sharing how her hard work led her to career success.
Tip Tuesday
Most college kids don’t always have time to dig into a dense carousel post, but they may have time to click through a few stories! That’s what I had in mind when I developed a regular Tip Tuesday series. Short, simple, and sweet career development tips that are easy to digest.
Creative Copy
The most important goal I developed for our social channels was to remain informative while still being relatble and entertaining to our college audience. The copy I crafted kept a sense of humor while still retaining solid advice. Like this example using Taylor Swift lyrics to promote our resume tips.
Theatrix
Theatrix is a small theatre based in Lincoln, NE. I got to combine my love for theatre and storytelling in marketing campaigns for our productions and grow our community outreach programs.
Rewrite the Narrative
Each production season had it’s own distinct narrative, theme, and branding. It was my job to communitate this story over our social channels, creating posters and social posts guided by each season’s concept.
Production Promotion
Promotion for individual productions was always my favorite. Each production told a different story, and so too did the social content around it. I carefully planned production photos, cast member takeovers, Q&A’s, and story engagement posts through a production’s run, leading to many sucessful sold out nights.